Job description 

The Marketing Technology Specialist will be responsible for the following:
 

• Work with business stakeholders to understand challenges with determine how updates and changes to the Marketing Technology ecosystem can drive value
• Conduct vendor and application evaluations
• Coordinate, develop, and implement project plans to deliver marketing technology tasks and customizations.
• Prioritize incoming requests, resolve and/or assign tasks accordingly.
• Manage the relationship with technical consultants and technology providers and serve as liaison between them and the organization; work with consultants to obtain necessary services and acquire resources.
• Maintain open communication with other departments to assure efficient processes are implemented and to prioritize projects with overlapping responsibilities.
• Serve as a business analyst to elicit requirements and translate into functional and technical requirements.
   

The ideal Marketing Technology Specialist should possess the following:

• 4+ years experience with project management or marketing/advertising technology
• Experience working with data, including working with standard data processing tools/concepts (e.g. SQL, ETL), analytics, validations and data integrations
• Experience driving, defining and implementing solutions working with data engineering and marketing teams
• Experience launching or driving adoption of products, demonstrating knowledge of customer needs
• Experience with operational processes and issue management and resolution
• Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
• Experience with Marketing Technology tools (CRM, CDP, Marketing Automation, Digital Analytics, Content Management Systems)
   

Preferred Qualifications:

• Experience with an enterprise-scale marketing automation platform (Salesforce, Salesforce Marketing Cloud, Salesforce CDP, Eloqua, Adobe Experience Platform.)
• Experience with demand gen or growth marketing
• Experience working with marketing data vendors
• Healthcare experience