Paid Media Specialist
Thermo Fisher Scientific
Bengaluru, Karnataka, India
How will you make an impact? Drive on-time paid search, paid social, and programmatic display digital campaign execution efforts for the Chromatography and Mass Spectrometry Division, nested under the Analytical Instruments Group. This role works with the Paid Media lead and is based in Bangalore, India. The ideal candidate has extensive hands-on and enterprise-level expertise in paid search (SEM) and a firm understanding of other digital channels, preferably programmatic display and paid social. The candidate should be diligent, proactive, detail-oriented, analytical, fast paced, and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale. This role will perform data analysis and reporting to promote data-driven decisions. To be successful in this role, candidates should be comfortable working in a highly matrixed environment in a global organization, collaborating with large teams across multiple marketing departments. What will you do? Work closely with the Paid Media team lead on bringing the global paid media strategy to life Partner with Digital Marketing team members to drive implementation of customer-centric campaigns and standard optimization and reporting tasks Track critical metrics and budgets with established dashboards and pacing files Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations Leverage automation and focus on solutions that scale Interact with business partners to understand business goals and needs Work with stakeholders to guarantee optimal project outcome Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks Respond quickly to shifts in the industry, in the regions or on a global level and staying up to date with the digital marketing industry Leverage processes, findings, best practices, content calendars and documentation from the Digital Marketing team and build upon them Share case studies and learnings and contribute new insights Be available during off-hours to participate in meetings with team members based in other countries How will you get here? Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business 3+ years of experience in B2B customer-focused digital marketing or eCommerce Expert understanding of SEM using Google Ads, Bing Ads or other paid search engines Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360) Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results Strong Excel skills, ability to lead and update campaigns via bulk upload process Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics) Experience managing multiple strategic clients including ownership and oversight of large budgets Knowledge, Skills, Abilities Excellent communication skills and ability to present to business partners on a regular basis Strong analytical and problem-solving skills to analyze large and complex sets of data from multiple sources Use data and dashboards to advise our team with keen insights on improving important metrics Strong time management, organizational, planning and prioritization skills Team player with a positive demeanor who is prepared to focus and commit to accomplish business objectives Experience in agile methodology within a marketing organization is a plus
