Salesforce Marketing Cloud Campaign Specialist

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We are looking for a Marketing Cloud Email and Campaign Specialist who will be responsible for enabling B2C campaign efforts within the Salesforce Marketing Cloud platform. As a subject matter expert in email marketing and Marketing Cloud best practices, you will consult and advise internal marketing stakeholders to enhance their digital marketing efforts. Your responsibilities will include designing and delivering B2C campaign solutions, staying updated on industry trends and best practices, collaborating with marketing stakeholders, performing A/B testing, implementing automated email/mobile journeys, analyzing email activity, and delivering marketing automation projects. Required skills include working with clients to design campaign journeys, knowledge of HTML and UX best practices, experience in building audiences and segmentation, proficiency in Marketing Cloud Studios and Builders, familiarity with customer data platforms, ability to build a custom preference center, excellent communication skills, and the ability to work independently and across virtual teams. The ideal candidate will have at least 3-5 years' experience in Salesforce Marketing Cloud and be a certified Marketing Cloud Email Specialist.

Job description

Summary Description:

As a Marketing Cloud Email and Campaign Specialist, you will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. You will serve as a subject matter expert in email marketing delivery, journeys and automation best practices. You will consult and advise internal marketing stakeholders to further their digital marketing efforts through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with email marketing and Marketing Cloud best practices to ultimately support campaigns.

Responsibilities

This role has the following responsibilities:

•Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.

•Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.

•Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.

•Update, develop and test new email templates, and build a library of assets for retrieval and reuse.

•Perform A/B testing along with suggestions for improvement pre-, mid- and post-flight.

•Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.

•Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,

•Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.

•Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required:

•Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.

•Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.

•Knowledge and experience in building audiences and segmentation within the SFMC platform.

•Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.

•Experience using a CDP (customer data platform) a plus.

•Understanding how to build a custom preference center.

•Have a ‘can-do’ attitude and be a good team player.

•Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

•Ability to work independently and across virtual teams.

Qualifications and Background

•At least 3-5 years’ experience working hands-on in Salesforce Marketing Cloud involving campaign strategy and execution.

•Certified Marketing Cloud Email Specialist preferred

Set alert for similar jobsSalesforce Marketing Cloud Campaign Specialist role in Bengaluru, India

Company

Labcorp

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

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