RESPONSIBILITIES :
 

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets for Cohu’s range of solutions and to develop, promote and grow Cohu solutions into new accounts and customers.
• Seek out the appropriate contacts in customers’ organization to generate leads and cold call prospective customers
• Foster and develop relationships with existing and new customers
• Understand the needs of customers and be able to respond effectively with a plan of how to meet these
• Develop business sales and marketing strategy
• Have a good understanding of the businesses' products or services and be able to advise others about them
• Train members of your team, arranging external training where appropriate
• Develop and maintain good relationship with key customers to increase revenue with them.
• Carry out sales forecasts and analysis and present findings to senior management/the board of directors 
• Meet and achieve assigned business goals and objectives within his/ her territory.
• Liaise with the finance team, warehousing and logistics departments as appropriate to meet customers’ order schedule
• Seek ways of improving the way the business operates
• Attend seminars, conferences and events where appropriate

REQUIREMENTS & QUALIFICATIONS :
 

• Degree in Engineering from a recognized university or its equivalent with 4 to 6 years of relevant sales and application experience. Diploma of the same discipline with 6 to 8 years of experience will be considered.
• Good knowledge of semiconductor industry and market, competitor’s solution, business principles and their requirements. 
• Working experience in application or sales of semiconductor final-test equipment or contact solutions will be an advantage.
• Good communication and interpersonal skills.
• Highly motivated and goal-oriented team player.