The Marketing Analyst role at American Express in Gurgaon, India involves designing and executing premium Cards acquisition strategy for the Consumer business in India. The responsibilities include driving premiumization, acquisition channels, activation metrics, and billings growth through up-sell/cross-sell initiatives.
Job description
How will you make an impact in this role?
This position will play a critical role in designing and executing the premium Cards acquisition strategy for Consumer business for India market. The position will deliver on several initiatives which are imperative for the market’s overall performance. Areas of responsibility include driving premiumization of the base, devising innovative acquisition channels and marketing campaigns, activation metrics and billings growth through up-sell / cross-sell.
Key Deliverables include:
- Drive results and deliver against market upgrades targets and billings growth through the effective development and implementation of the customer marketing strategy.
- Implement, own and drive performance through third party acquisition channels.
- Implement end-to-end initiatives that deliver high conversion rates on top of funnel leads
- Deliver on the top of funnel of acquisition strategy through design of product specific interventions and strategies and subsequent design and implementation of multi-channel campaigns and customer communication to drive acquisition objectives.
- Implementing marketing initiatives across channels to generate leads and lead a team that drives closures of leads
- Work closely with key internal and external stakeholders (viz. Brand and Communication, Risk, New Accounts, Legal, Compliance, Finance, Servicing & Account Development teams) to deliver on the goals.
Minimum Qualifications
- MBA with at least 2-3 years of experience in acquisition marketing / portfolio marketing / campaign management.
- Demonstrated success in marketing and marketing strategy roles.
- Superior analytical skills required; demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and blue sky thinking.
- Proven ability to influence and negotiate with external and Internal partners
- Strong communication and presentation skills
- Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships
- Knowledge of the Banking/Insurance industry (market trends, economics, regulatory environment
