Executive - Digital Marketing

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Manage digital acquisition activities for consumer cards including media planning, creative communications, and performance analysis. Collaborate with stakeholders, drive campaigns deployment, and optimize performance. Analyze data to identify growth opportunities and work on improving customer experience. Execute end-to-end digital campaigns for financial segment.

Job description

How will you make an impact in this role?

Responsible for driving digital acquisition for consumer cards. Role includes: .

Manage digital acquisition activities, from ideation to media planning, creative communications, and in-depth analysis of performance to drive optimisation
Collaborate with internal stakeholders for creative briefing & review, seek required approvals & campaigns deployment
Ensure the timely delivery of desired tasks & targets
Uses data to analyse and assess creative, partner and product performance, identifying areas of optimization and opportunities for growth
Partnership with analytics counterparts to drive analytical measurement solutions for Amex and to make best use of the data available to drive performance
Work closely with product, tech & analytics teams to understand complete customer funnel and ideate to improve customer experience, thereby improving end conversions

Minimum Qualifications

Minimum 2 years of experience in digital marketing or consumer marketing
MBA preferred
Experience in end-to-end digital campaign management
Experience in marketing for financial segment will be considered as a plus
Strategic, communication, presentation, interpersonal and team-oriented skills
Ability to think strategically and to master execution
Analytical and multitasking skills

Set alert for similar jobsExecutive - Digital Marketing role in Gurgaon, India

Company

American Express

Job Posted

9 months ago

Job Type

Full-time

WorkMode

Hybrid

Experience Level

3-7 Years

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