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Manager/Senior Manager – US Consumer Marketing Analytics & Investment Services

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Lead the US Consumer Marketing Analytics & Investment Services team to optimize prospect & customer marketing strategies, enhance revenue growth, and maximize ROI. Drive data-driven actionable strategies for personalization initiatives.

Job description 

How will you make an impact in this role?

This position is in the US Consumer Marketing Analytics & Investment Services organization and is responsible for expanding and deepening analytics to meet revenue growth goals and maximize returns on investments across prospect & customer marketing. This team will look at ways to optimize the way we target our prospects and/or customers with the most relevant messages and offers.  This would be accomplished by combination of tactics across ensuring accurate economic metrics for treatments and offer strategy that touch our Global Consumer base and scaling our Audience Strategy and Personalization Capabilities.

Minimum Qualifications

·       Advanced degree in a statistics/business/economics/decision science related field

·       4+ years of work experience leveraging analytics and data science to drive business results. Having a prior leadership experience will be a plus but is not mandatory.

·       Lead a team of 3-4 analysts with focus on improving economic optimization math for prospect/customers.

·       Develop deep understanding of CM treatments & acquisition channel landscape and data.

·       Understand the components behind customer life time value, CMV & investment optimization.  

·       Have a knack for understanding modeling frameworks, strategic audience identification and end to end personalization processes.

·       Be comfortable leading tough conversations, challenging status quo and driving agenda with partners through structured processes.

·       The role requires exhibiting a high level of expertise in guiding the data strategy through statistical analysis, decision support logic and data techniques. The incumbent will drive improvements in generating data driven actionable strategies to enable personalization initiatives.

Preferred Qualifications

·       Ability to be proactive, think quickly and make critical decisions regarding high visibility deliverables with tight timelines; often requiring the ability to make complex decisions in situations of ambiguity and time pressure

·       High quality written and oral communication skills with proven success in influencing business decisions

·       Excellent presentation skills, especially in crafting engaging and informative visual support materials

·       Strong attention to detail, knack to challenge status quo and think ahead.

·       Strong leadership skills with a demonstrated ability to develop and advance talent is expected.

        Competency in data mining and customer segmentation techniques through SQL, Hive, Python etc.

·       Knowledge of Global Marketing, personalization framework, CM & US prospect data will be an added advantage

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • Support for financial-well-being and retirement 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • Generous paid parental leave policies (depending on your location) 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities



 

Set alert for similar jobsManager/Senior Manager – US Consumer Marketing Analytics & Investment Services role in Gurgaon, India
American Express Logo

Company

American Express

Job Posted

8 months ago

Job Type

Full-time

WorkMode

Hybrid

Experience Level

3-7 Years

Category

Software Engineering

Locations

Gurgaon, Haryana, India

Qualification

Bachelor or Master

Applicants

Be an early applicant

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