Job Title:
Digital Marketing Executive
Job Description:
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
About Dentsu Creative
Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.
Key responsibilities and accountabilities:
Digital Marketing
• Support Dentsu Aegis Network APAC’s digital business across various platforms
• Ensure delivery of Dentsu Aegis Network APAC’s digital roadmap, working closely with the Marcomms and New Business teams to develop and understand marketing requirements
• Strong understanding of the digital and content marketing landscape to assist in lead generation • Foster and maintain strong partnerships with Dentsu Aegis Network brands, clients and industry players
• Apply analytics and insight to the digital data to improve performance
• Offer specialist digital advice and knowledge with other disciplines in the business
• Manage and be cognizant of digital marketing budgets
Social Media
• Create, copywrite and manage the social content calendar as main lead working closely with local markets across the region
• Conceptualize and drive social media campaigns
• Develop storyboards and multimedia assets working closely with our Designer
Communications & Social Impact
• Support on media and news monitoring such as latest industry updates/changes
• Escalate and support with crisis issues
• Support the regional Social Impact team on delivering best in class Social Impact campaigns
Person specifications:
You have:
• Excellent communication skills and experience in writing, editing and production
• Original ideas and write creative copy
• Ownership of social media pages with past experience in multi-channel campaigns
• A keen sense of aesthetics and design and attention to detail
• Basic project management and planning; Basic design and creative skills desirable
You are:
• Enthusiastic and keen to learn
• Detailed and organized
• A team player
• Calm and positive in attitude
• Able to prioritize