Role & Responsibilities 

Purpose: - The candidate will drive growth in  business in identified segments. They will be expected to work closely with customers, channels and sales team to develop strategies for accelerating growth.

Responsibilities:

Direct Ownership

• Assess product positioning w.r.t to competition & target market segments and develop strategies to meet AOP & drive growth- Will be achieving the Product Specialist AOP  & might handle individually certain key Strategic accounts for specific products
• Collaborate with APAC BDM, Commercial and India finance team to drive annual pricing process & benchmarking.
• Find opportunities for Promotional Schemes to drive product line growth
• Identify training needs for direct and indirect channels and conduct training programs to improve sales team proficiencies
• Build a comprehensive product demo / sampling plan across India and drive the same. Monitor demo inventory usage and accountability to have effective return on investment
• Work with the commercial team and customers on technical queries & quality complaints
• Analyzing various reports to drive strategic decisions for target market growth
• Developing both tactical as well strategic GTM’s to ensure accurate penetration of the product
• Mapping activities :- Customer, competition, Market Segments, SKU’s etc
• Developing innovative processes & solutions for a smoother & quicker business drive
• Maintain Bowlers, trackers & dashboards

Supports

• Engage with marketing team for driving product awareness campaigns and new product launches and marketing collateral development.
• Support commercial team for leads/enquiries of respective product lines.
• Working with the inside sales for lead generations
• Support commercial and supply chain teams for ensuring right level of inventory stocking as per business needs and the responsibility for liquidating the same ensuring NIL P&L impact
• Taking up projects that can either boost or safeguard the business in lieu of the various country & market guidelines (for example; Localization)
• Responsible for planning and execution of Roadshows, Workshops and other demand generation activities.
• Pricing analysis

Candidate Requirement:

Education & Experience levels:

• Masters or Graduation in Science/Biology. MBA from a Tier I school with be preferred.
• Core understanding of product portfolio managerial skills, responsibilities and market segments
• Excellent presentation abilities
• Data analysis skills will be recommended
• Demonstrate learning agility

Nature of experience:  Overall +10 years of work experience of which 4-6 years of confirmed ability in core sales of Laboratory equipments or in core product management role.