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Manager - Analyst Relations

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Job Description

Zycus is looking for a Manager - Analyst Relations. We are looking for an outstanding and dynamic individual to handle the analyst relations for Zycus & its group of companies, to help with analyst relations, market research, and competitive analysis. The person would be a part of the product marketing team and help with Analyst Relations, planning our strategy for increasing our perception within the analyst community and improving our position in analyst notes and reports.

Job Description:

  • Analyst relationship – Initiating Analyst Relationship programs for Analyst outreach
  • Help respond to analyst evaluations and research
  • Analyze market trends and dynamics
  • Win/ Loss Analysis – Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
  • Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
  • Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Product launch – drive product launch programs and work with the product management team in planning, release, and go-to-market
  • Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
  • Corporate strategy – be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams.
  • Differentiation Strategy – Creating powerful content on competitive differentiation & devise replacement programs.
  • Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
  • Build and lead customer marketing programs. Engage in on-going dialogue with customers.
  • Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns
  • Events – Participating in various events and organizing round tables and other events for prospect intimacy campaigns
  • Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team

Job Requirement

Requirements

  • 5+ years’ experience in a SaaS B2B environment
  • Experience in Enterprise Software product marketing required
  • Prior experience with analyst relations and market research is a huge plus
  • Well versed in best practices in online marketing and marketing automation
  • Had managed demand generation and content marketing programs
  • Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
  • Exposure to working on marketing programs for overseas markets would be preferred
  • Experience in managing a team of at least 1-2 members
  • Should be an MBA graduate from a Top Management School
Set alert for similar jobsManager - Analyst Relations role in Bengaluru, India
Zycus Logo

Company

Zycus

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 years

Category

Software Development

Locations

Bengaluru, Karnataka, India

Qualification

Master

Applicants

Be an early applicant

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