Senior Executive - Analyst Relations

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Zycus is looking for a Senior Executive - Analyst Relations to handle analyst relations, market research, and competitive analysis. Join our product marketing team to increase our perception within the analyst community, improve our position in reports, and execute product launch programs.

Job Description

Zycus is looking for a Senior Executive - Analyst Relations. We are looking for an outstanding and dynamic individual to handle the analyst relations for Zycus & its group of companies, to help with analyst relations, market research, and competitive analysis. The person would be a part of the product marketing team and help with Analyst Relations, planning our strategy for increasing our perception within the analyst community and improving our position in analyst notes and reports.

Job Description:

Analyst relationship – Initiating Analyst Relationship programs for Analyst outreach
Help respond to analyst evaluations and research
Analyze market trends and dynamics
Win/ Loss Analysis – Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Product launch – drive product launch programs and work with the product management team in planning, release, and go-to-market
Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
Corporate strategy – be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams.
Differentiation Strategy – Creating powerful content on competitive differentiation & devise replacement programs.
Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
Build and lead customer marketing programs. Engage in on-going dialogue with customers.
Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns
Events – Participating in various events and organizing round tables and other events for prospect intimacy campaigns
Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team

Job Requirement

Requirements

5+ years’ experience in a SaaS B2B environment
Experience in Enterprise Software product marketing required
Prior experience with analyst relations and market research is a huge plus
Well versed in best practices in online marketing and marketing automation
Had managed demand generation and content marketing programs
Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
Exposure to working on marketing programs for overseas markets would be preferred
Experience in managing a team of at least 1-2 members
Should be an MBA graduate from a Top Management School

Set alert for similar jobsSenior Executive - Analyst Relations role in Mumbai, India

Company

Zycus

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 years

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