Drive marketing initiatives at a fast-growing NYC-based start-up!

Fresh Prints is an NYC-based custom apparel startup. We are one of the fastest-growing brands in the US with over 60% growth rate in the last decade. Our people are a critical factor in helping us achieve this growth.

How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? These are the questions our cross-functional Growth Team members work on every day. They do so not as developers, designers, or marketers, but as entrepreneurs, determined to drive the business forward.

We’re looking for someone willing to take ownership of projects, is super attentive to detail, is proactive, and can stay calm under pressure. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. This is the perfect role for someone early on in their Marketing and/or Growth careers. You’ll get all the time and support you need to learn a lot, develop professionally, and have a big impact.

Description of the Role

• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
• Conduct A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
• Monitor email and text campaign performance metrics and report findings for further analysis
• Coordinate with design, content, sales, and product teams to gather necessary materials and information for email and text campaigns
• Utilize data analysis and segmentation techniques to support the creation of targeted email and text campaigns.
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.
• Effectively and proactively execute daily administrative tasks.

Requirements

• Excellent communication skills 
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different projects
• Understanding basic HTML will earn you brownie points
• Strong analytical skills and comfort with numbers
• Basic knowledge of Google Sheets and MS Excel

Personal Attributes

• Proactive: You believe it’s always on you to make sure anything you do is a success
• In love with a challenge: You revel in solving problems and want a job that pushes you out of your comfort zone
• Calm under pressure: You have a sense of urgency but channel it into productively working through any issues
• Super attentive to detail: You have an eagle’s eye for detail and can catch any mistake within seconds
• Thrives on feedback: You love learning, growing, and constantly improving. You see feedback as an opportunity to grow
• Self-motivated: You are highly self-driven and enthusiastic, ready to tackle various projects with energy and initiative
• Team Collaborator: You work well with others and are adept at coordinating with different teams to gather necessary materials and information
• Adaptable: You can easily adjust to changing priorities and thrive in a fast-paced environment
• Tech-Savvy: Basic knowledge of HTML, Google Sheets, and MS Excel helps you handle technical aspects of the role efficiently
• Problem Solver: You are resourceful and skilled at finding solutions to challenges that arise during campaign execution

Compensation & Benefits

• $400 per month as base pay
• $40 NSA
• Health Insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

This is a WFH role