B2B Marketing Specialist

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We are seeking a results-oriented and tech-savvy B2B Marketing Specialist to lead our marketing efforts within the dynamic landscape of business-to-business (B2B) technologies. Join us to drive successful marketing campaigns that resonate with business audiences. Develop and implement comprehensive marketing strategies tailored to the evolving technology industry. Showcase our B2B technology offerings, establish thought leadership, and engage our target audience. As a B2B Marketing Specialist, you will have the opportunity to work in a hybrid mode for a full-time position with Razorpay located in Bengaluru, Karnataka, India.

Job Description

Position Overview:

We are seeking a results-oriented and tech-savvy B2B Technology Marketing Executive to lead our marketing efforts within the dynamic landscape of business-to-business (B2B) technologies, including AI, cloud computing, and other cutting-edge solutions. The ideal candidate will possess a deep understanding of B2B technology markets, a creative mindset, and a track record of driving successful marketing campaigns that resonate with business audiences. As a B2B Technology Marketing Executive, you will play a pivotal role in developing and executing strategic marketing initiatives to showcase our B2B technology offerings, establish thought leadership, and engage our target audience.

Key Responsibilities:

� Develop and implement comprehensive marketing strategies tailored to the evolving technology industry.

� Monitor market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and thought leadership within the B2B technology space.

� Craft compelling and informative content that highlights the benefits and applications of our AI, network, and compute solutions, including whitepapers, case studies, videos, and blog posts.

� Monitor and analyze market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and innovation.

� Collaborate with cross-functional teams to ensure that marketing efforts are well-aligned with messaging and sales strategies.

� Stay updated with the latest advancements in cutting edge technologies, marketing tactics, and industry regulations to inform and evolve marketing strategies.

Qualifications

� Bachelor's degree in marketing, Computer Science, Engineering, or a related field. MBA from top college is a plus.

� Strong grasp of AI, cloud and tech concepts, technologies, and their real-world applications.

� Demonstrated experience in developing and executing successful AI marketing campaigns that drive brand visibility and business growth.

� Proficiency in utilizing marketing tools and platforms, data analytics tools

� Excellent written and verbal communication skills, with an ability to communicate complex technology topics to various audiences.

� Analytical mindset with the ability to translate data insights into actionable marketing strategies.

� Proven ability to manage multiple projects simultaneously, meet deadlines, and thrive in a dynamic environment.

� Strong collaboration skills, with the ability to work effectively with technical and non-technical teams.

Set alert for similar jobsB2B Marketing Specialist role in Bengaluru, India

Company

Razorpay

Job Posted

a year ago

Job Type

Full-time

WorkMode

Hybrid

Experience Level

0-2 Years

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