B2B Marketing Specialist

You must Sign In before continuing to the company website to apply.

Smart SummaryPowered by Roshi

We are seeking a results-oriented and tech-savvy B2B Marketing Specialist to lead our marketing efforts within the dynamic landscape of business-to-business (B2B) technologies. Join us to drive successful marketing campaigns that resonate with business audiences. Develop and implement comprehensive marketing strategies tailored to the evolving technology industry. Showcase our B2B technology offerings, establish thought leadership, and engage our target audience. As a B2B Marketing Specialist, you will have the opportunity to work in a hybrid mode for a full-time position with Razorpay located in Bengaluru, Karnataka, India.

Job Description

Position Overview:

We are seeking a results-oriented and tech-savvy B2B Technology Marketing Executive to lead our marketing efforts within the dynamic landscape of business-to-business (B2B) technologies, including AI, cloud computing, and other cutting-edge solutions. The ideal candidate will possess a deep understanding of B2B technology markets, a creative mindset, and a track record of driving successful marketing campaigns that resonate with business audiences. As a B2B Technology Marketing Executive, you will play a pivotal role in developing and executing strategic marketing initiatives to showcase our B2B technology offerings, establish thought leadership, and engage our target audience.

Key Responsibilities:

� Develop and implement comprehensive marketing strategies tailored to the evolving technology industry.

� Monitor market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and thought leadership within the B2B technology space.

� Craft compelling and informative content that highlights the benefits and applications of our AI, network, and compute solutions, including whitepapers, case studies, videos, and blog posts.

� Monitor and analyze market trends, competitor activities, and emerging technologies to identify opportunities for differentiation and innovation.

� Collaborate with cross-functional teams to ensure that marketing efforts are well-aligned with messaging and sales strategies.

� Stay updated with the latest advancements in cutting edge technologies, marketing tactics, and industry regulations to inform and evolve marketing strategies.

Qualifications

� Bachelor's degree in marketing, Computer Science, Engineering, or a related field. MBA from top college is a plus.

� Strong grasp of AI, cloud and tech concepts, technologies, and their real-world applications.

� Demonstrated experience in developing and executing successful AI marketing campaigns that drive brand visibility and business growth.

� Proficiency in utilizing marketing tools and platforms, data analytics tools

� Excellent written and verbal communication skills, with an ability to communicate complex technology topics to various audiences.

� Analytical mindset with the ability to translate data insights into actionable marketing strategies.

� Proven ability to manage multiple projects simultaneously, meet deadlines, and thrive in a dynamic environment.

� Strong collaboration skills, with the ability to work effectively with technical and non-technical teams.

Set alert for similar jobsB2B Marketing Specialist role in Bengaluru, India

Company

Razorpay

Job Posted

a year ago

Job Type

Full-time

WorkMode

Hybrid

Experience Level

0-2 Years

Related Jobs

Manager - Brand Marketing

Razorpay

Bengaluru, Karnataka, India

Posted: 6 months ago

Join us as a Manager for Brand Marketing at Razorpay, Bengaluru. You will spearhead brand building and product awareness initiatives, crafting engaging campaigns, content marketing, and social media strategies. Your role will involve strategizing, implementing, and measuring marketing efforts to elevate our market presence and create impactful narratives.

Jr Email Marketing Coordinator

Fresh Prints

Bengaluru, Karnataka, India

Posted: 4 months ago

Drive marketing initiatives at a fast-growing NYC-based start-up! Fresh Prints is an NYC-based custom apparel startup. We are one of the fastest-growing brands in the US with over 60% growth rate in the last decade. Our people are a critical factor in helping us achieve this growth. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? These are the questions our cross-functional Growth Team members work on every day. They do so not as developers, designers, or marketers, but as entrepreneurs, determined to drive the business forward. We’re looking for someone willing to take ownership of projects, is super attentive to detail, is proactive, and can stay calm under pressure. The ideal candidate should love taking on new challenges. Needless to say, you’ll grow as Fresh Prints grows. This is the perfect role for someone early on in their Marketing and/or Growth careers. You’ll get all the time and support you need to learn a lot, develop professionally, and have a big impact. Description of the Role Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates. Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences. Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups. Conduct A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates. Monitor email and text campaign performance metrics and report findings for further analysis Coordinate with design, content, sales, and product teams to gather necessary materials and information for email and text campaigns Utilize data analysis and segmentation techniques to support the creation of targeted email and text campaigns. Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management. Effectively and proactively execute daily administrative tasks. Requirements Excellent communication skills  Fluency in English is a must Strong time management & prioritization skills Super detail-oriented and meticulous with work Self-motivated and excited to work on different projects Understanding basic HTML will earn you brownie points Strong analytical skills and comfort with numbers Basic knowledge of Google Sheets and MS Excel Personal Attributes Proactive : You believe it’s always on you to make sure anything you do is a success In love with a challenge : You revel in solving problems and want a job that pushes you out of your comfort zone Calm under pressure : You have a sense of urgency but channel it into productively working through any issues Super attentive to detail : You have an eagle’s eye for detail and can catch any mistake within seconds Thrives on feedback : You love learning, growing, and constantly improving. You see feedback as an opportunity to grow Self-motivated: You are highly self-driven and enthusiastic, ready to tackle various projects with energy and initiative Team Collaborator: You work well with others and are adept at coordinating with different teams to gather necessary materials and information Adaptable: You can easily adjust to changing priorities and thrive in a fast-paced environment Tech-Savvy: Basic knowledge of HTML, Google Sheets, and MS Excel helps you handle technical aspects of the role efficiently Problem Solver: You are resourceful and skilled at finding solutions to challenges that arise during campaign execution Compensation & Benefits $400 per month as base pay $40 NSA Health Insurance The opportunity to learn a lot rapidly Working with a talented and busy team dedicated to building a business together Details This is a WFH role

Marketing Specialist

Adobe

Bengaluru, Karnataka, India

Posted: a year ago

Develop marketing content for blogs, ebooks, whitepaper, emailers, social media, webpages, newsletters, and campaigns. Conduct research, create original content, promote on social media, and identify customer needs. Coordinate with designers. Manage e-learning community and drive membership.

Digital Marketing Specialist

Adobe

Bengaluru, Karnataka, India

Posted: a year ago

The Digital Marketing Specialist is a client-facing role that requires deep business knowledge combined with a flare for extracting insights from digital/web analytics data. You will work with clients, internal teams, and technical consultants to understand their business requirements and help them achieve their strategic goals. This is a full-time, on-site opportunity located in Bengaluru, Karnataka, India.

Marketing Intern

Ditto Insurance

Bengaluru, Karnataka, India

Posted: 4 months ago

What's Ditto? At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience. We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with almost 5000+ reviews on Google. Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha. Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.  Role and Responsibilities  At Ditto, we're building a one-stop-shop for all things insurance, and we need a passionate intern to drive new SEO initiatives and improve our non-branded traffic  Conducting outreach for guest posts to build quality backlinks. Analyzing and managing data related to outreach and link-building campaigns for our SEO. Collaborating with the content team to suggest content strategies based on data insights. Identify gaps and opportunities in Ditto’s own site’s SEO performance relative to competitors. Monitoring and reporting on SEO performance Requirements : Knowledge of outreach/partnerships Strong analytical skills for managing and interpreting data. Familiarity with web analytics tools (GA4, Search Console, etc) Strong analytical and problem-solving skills Excellent written and verbal communication skills Ability to work independently and as part of a team Stay updated on the latest SEO trends, algorithm updates, and best practices. Perks : Enjoy the opportunity to learn how traditional businesses are built & new business models revolutionise the industry Get mentored by industry leaders who are building a sustainable business Learn from subject matter experts to initiate self-growth in the field of SEO Get to be a part of our mission to impact lives Become a part of our rocketship

Marketing Intern

OpeninApp

Bengaluru, Karnataka, India

Posted: a year ago

We are looking for a Marketing Intern interested in building a company and assisting the founders with daily operations. You will be responsible for managing and coordinating with different segments internally and with the clients as well. The role requires a strong team player with a commitment to perfection. This is an on-site internship opportunity located in Bengaluru, Karnataka, India.