Job description 

Roles and Responsibilities 

• Develop and implement a comprehensive online marketing strategy aligned with overall business objectives
• Lead the development and execution of integrated marketing campaigns across various third-party  channels such as influencer marketing, affiliate partners, UPI platforms, etc.
• Negotiate mutually beneficial partnership agreements that drive revenue and brand awareness 
• Source, build, and nurture strategic partnerships with industry leaders, influencers, and other relevant entities
• Devise campaign strategy and calendars basis overall platform goals and category specific goals
• Develop deep understanding of campaign performance and constantly optimize to improve marketing efficiencies and impact 
• Be the multi-functional anchor between Category, Creative, Content & Rest of marketing teams  

Success Measures: 

• Contribute to driving daily/weekly/monthly revenues/other business objectives, across campaigns ? Timely setup and execution of marketing campaigns (with varied scale from a few lacs to multi crore campaigns) 
• Continuous improvement in marketing impact and efficiencies (wherever possible) 
• Clear measurement system and approach to track regular progress 
• Continuously bringing best practice ad-Tech thinking and innovations to Myntra 

Qualifications & Experience 

• 5+ years of relevant experience with a fast-paced e-commerce environment with a proven track record of success in managing growth marketing initiatives
• Proven ability to develop and execute data-driven marketing strategies that deliver measurable results
• Solid process-orientedness along with high bias for action 
• Strong presentation, communication and stakeholder-management skills  
• Collaborative approach to work effectively with cross-functional teams 
• Analytical horsepower along with ability to drive insight from data 
• Strong creative mind to be able to contribute towards strategizing diverse campaigns
• Ability to adapt and work in a fast-paced, structured environment