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Associate Growth Marketing Manager

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We are looking for a highly skilled and motivated Retention/Product Marketer to join our team. You will be responsible for evaluating campaign metrics and achieving channel performance objectives. Additionally, you will be creating customer journeys for engagement and retention, planning and executing product launch activities, and owning the creative piece of the product marketing team. Strong coordination, negotiation, and analytical skills are required, along with proficiency in tools like Google Sheets and Excel. Copywriting and scriptwriting skills are a must. Previous experience in retention/product marketing, familiarity with marketing and CRM tools, and a customer-focused mindset are highly desired. The ideal candidate is strategic, collaborative, and able to handle multiple tasks in a complex environment.

Role & Responsibilities:-

  • Understand and evaluate campaign metrics and achieve channel (Push Notifications - App & Web, Emails, SMS, WhatsApp) performance objectives.
  • Creating Customer Journeys for engagement and retention.
  • Planning & Execution of Product Launch activities.
  • Strong coordination and negotiation skills (Internal and external stakeholders)
  • Own Creative piece of Product Marketing Team. Development of Creative Images and videos (Via Graphics and video Team) to achieve quantifiable metrics like CTR, App Installs, and CPI.
  • Strong Analytical and Data Skills. Good with Google Sheets/Excel.
  • Strong in Operations & quick Execution.
  • Copywriting and scriptwriting skills are a must.

 

  Ideal Candidate:-

  • Previous working experience as Retention/Product marketer for 1-2 years
  • In-depth knowledge of the various Marketing, CRM, and attribution tools like Branch, WebEngage, and Communications via Sheet
  • Hands-on experience in handling marketing communications and forecasting/reporting results
  • Proven track record of customer obsession.
  • Demonstrated ability to think both strategically and tactically
  • Highly collaborative with the ability to multi-task in a complex environment
Set alert for similar jobsAssociate Growth Marketing Manager role in Delhi, India
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Company

Testbook

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

0-2 Years

Category

Sales and Marketing

Locations

Delhi, Delhi, India

Qualification

Diploma

Applicants

Be an early applicant

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