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With a focus on strategy and analytics, US Consumer Marketing analytics & Investment Services team is responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel(s) of choice with an eye on profitability & value maximization. Our charter is to drive revenue growth for the business and maximise return for investment on marketing dollars by accelerating innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit. The team has a very broad range of responsibilities, resulting in a range of business growth initiatives for the US consumer card business.
The role requires exhibiting a high level of expertise in driving decisions backed by data insights, deploying statistical methodologies, strategic analytics and data techniques. This is an exciting opportunity for someone to understand the evolving consumer card marketing business & use analytics to further the business goals. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives.
How will you make an impact in this role?
In this role, the incumbent will be part of US Consumer Marketing Analytics & Investment Services team. He / She will apply advanced analytics to drive acquisition & customer marketing campaigns & targeting strategy while optimizing for customer relevance and profitability. The team works in close collaboration with Product, Marketing, Finance, Risk and other partners across BUs. This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills. Prior experience in analytics roles is preferred but not mandatory.
Responsibilities:
· Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
· Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
· Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind trends.
· Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
· Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
· Dealing with standard marketing performance metrics such as ROI, Cost per acquisition, efficiency yield etc.
Minimum Qualifications
· 0-3 years of relevant analytics experience.
· Degree in business, economics, statistics, mathematics, engineering or finance combined with a master’s or other secondary professional qualification.
· Strong analytical and problem-solving skills.
· Strong ability to drive results; self-starter.
· Strong interpersonal, written and verbal communication skills.
· Experience in programming languages like Hive, SQL, SAS, Python etc,
· Proficient in MS Office especially excel and powerpoint.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: