Digital Strategy Business Architect
Adobe
Bengaluru, Karnataka, India
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Business Architect (BA) – BSAi – Job Description The contextual view: A Business Architect provides pre-sales support for influencing the sales cycle and accelerating the sales motion. BA would use in-depth product knowledge, business, process, and industry knowledge to provide business driving expertise to sales staff and the customer through business workshops and sales presentations. BA provide our customers with value focused expert advice, guidance to articulate a strategic digital vision and facilitate change within our client’s organization. This person will focus on digital experience transformation engagements for Adobe’s largest customers in the areas of Marketing technology, business processes, systems, operating model, change management & adoption and organization structures. The primary responsibility will be to solve complex customer need in the areas of Digital experience based on adobe experience cloud ecosystem, creating, and implementing readiness, adoption and acceleration business management strategies and plans that maximize marketing technology adoption. Key Responsibilities Take part in multiple architecture engagements each quarter. For each engagement, help conduct customer research & discovery, understand customer needs, define the scope and scale of business consulting services, contribute to the creation of presentations and other customer-facing artifacts, and present a proposal to the customer. Conduct quantitative and qualitative analysis to produce value frameworks and revenue driving insights that positively impact and move a client’s business forward. Lead workshops designed to help customers gain consensus and cohesion around key business issues to explore and prioritize. Drive pre-sales activities to position successful delivery of customer solutions and accelerate sales pipeline. Orchestrate actions across product and delivery groups for seamless project execution that are focused on discovery, research, and analysis to identify business objectives, goals, KPIs to help define use cases around digital marketing. Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery. Outstanding problem solving and analytical skills including talent for conducting research, analysing data, developing hypotheses, and synthesising recommendations. Understand and position in proposals, service offerings in the space of organisational visions and design – people, process, and technology – to help customers align their teams toward strategy and value. Recommend and lead roadmaps and component programs. Aid building the Digital Performance Strategy practice by chipping in to create methodologies and contribute in cross training and mentoring team members. Required Skills & Qualifications 10+ years of relevant experience working in digital marketing domain or related field with a strong business and strategy focus. Strong executive presence and communication skills, ability to engage and inspire senior client executives and stakeholders. To meet customer expectations, Business Architects must maintain a keen awareness of the Adobe product strategy, consulting offerings, and sales methodology. Experience in crafting digital experience or digital marketing strategies, along with an understanding of the technologies and tactics needed to operationalize them. Experience with Adobe Experience Cloud or competitive technologies, including a good grasp of the use cases they fulfill and the features & capabilities they provide to execute on those. Demonstrable depth of industry expertise in at least one core vertical (e.g., retail, travel, financial services, media & entertainment), ideally multiple. Must be self-motivated, responsive, professional and dedicated to customer success. Experience and knowledge of change management principles, methodologies, and tools Ability to clearly articulate messages to a variety of audiences, Problem solving and root cause identification skills. Ability to establish and maintain strong relationships. Ability to influence others and move toward a common vision or goal Flexible and adaptable; able to work in ambiguous situations Resilient and tenacious with a propensity to persevere Organized with a natural inclination for planning strategy and tactics, large-scale organizational change efforts. Able to work effectively at all levels in an organization. Must be a team player and able to work collaboratively with and through others Acute business acumen and understanding of organizational issues and challenges Change management certification or designation desired What is in for you: This role offers rich opportunities to develop as a customer leader, problem solver, and digital experience professional. There will be frequent opportunities to interact with and influence senior decision makers. Hires will learn the Cloud business and develop their network as they collaborate with people across Adobe, including from Sales, Digital Strategy, and Professional Services. Our work will span across industries and help build out Adobe’s perspective on digital transformation. You will also help scale the Business & Solution Architecture group by improving our methodologies, mentoring others on the team, and eventually leading engagements and business initiatives. Act as a coach for senior leaders and executives in helping them fulfill the role of change sponsor. provide direct support and coaching to all levels of managers and supervisors as they help their direct reports through transitions. Support project teams in integrating change management activities into their project plans.
