Job description 

ABOUT THE TEAM

We serve high quality content to millions of consumers across millions of devices, all of which is constantly evolving and changing. As we keep scaling, we will grow our user base through impactful, data-driven and creative marketing. The PR and Publicity Leader will help Disney+ Hotstar build its stature as the destination for the best entertainment content, increasing its brand equity and content affinity and help deliver best-in-class marketing with a meaningful and impactful contribution through earned media.

YOUR KEY RESPONSIBILITIES

• Lead and manage Consumer PR, Show Publicity, Corporate Comms, Trade Comms, and Tech Community engagement.
• Build a PR & Publicity strategy that helps to increase our brand equity as the most preferred premium entertainment destination in India
• Increase Intent to Watch on all our shows, movies and sports
• Increase Intent to subscribe across all our categories and brand/sub-brands
• Deliver the highest WOM and earned media across Entertainment on our content and on our marketing campaigns across multiple languages and multiple genres pan-India
• Help deliver best-in-class marketing with a meaningful and impactful contribution through earned media leveraging talent usage, media innovations and story-telling (ensuring the strongest earned media online and offline brand presence across Entertainment).
• Optimizing the relationship, deliverables and performance of the PR agency partner and any other PR and publicity stakeholders.
• Analyzing media coverage and making data-backed recommendations on improving SOV and regularly exceeding share of voice metrics.
• Commissioning or undertaking relevant market research/syndicated researches, staying updated on new promotional opportunities, and use talent + innovation to the optimum.
• Organizing and managing promotional events such as media junkets, press conferences, interaction days, screenings, talent utilization and visits.
• Coach and mentor, the PR team to be the best PR & Publicity team in India
• Dealing with enquiries from the public (and CRM), the press, and related organizations.
• Responsible for increasing engagement, and elevating Hotstar to employer of choice status, with tech community.
• Cultivate and maintain meaningful relationships with media and influential professionals.
• Crisis Management - Thinks 2 steps ahead, pro-actively keeps ready the plan and messaging to manage the crisis, and comes with a ‘never let a good crisis go waste’ mindset

SKILLS & ATTRIBUTE FOR SUCCESS

• Strong relationships with media are a must.
• Importantly, is not afraid to roll up their sleeves and get the job done on their own.
• Excellent communication (verbal & written) skills, high attention to detail.
• Ability to use data to build strong PR narratives, and capture marketing opportunities.
• Should be adept at crisis management.
• Strong knowledge of digital media and current local/global trends in media consumption.
• Experience in trade marketing is a plus.

PREFERRED EDUCATION & EXPERIENCE

• Master’s / Bachelor’s degree or equivalent, preferably in Marketing or Business Administration.
• 12-15 years of experience in PR/Corporate Communication/Trade Communication.