Job description 

YOUR KEY RESPONSIBILITIES

• Editorial Strategy: Develop and maintain an editorial perspective on the Disney+ Hotstar channels that matches the needs of our current and addressable audience base, in addition to creatively promoting our priority content verticals
• Creative Format Development and Execution: Develop sharp briefs as well as formats that lead to unique creative formats that service our content and brand priorities. Work cross-functionally with internal and external partners to execute against creative needs
• Strategy for Expansion of Social media handles: Increase the follower base on Disney+ Hotstar-owned social media handles. Build a unique channel social strategy geared to engagement and growth across our key platforms. Create and advance long-term strategy to help Disney+ Hotstar into newer platforms and audience spaces
• Editorial Maintenance: Responsible for the creative output across all Disney+ Hotstar social channels on a day-to-day basis
• Agency relations: Key coordinate between Disney+ Hotstar and external social media retainer agency to monitor and drive business objectives

SKILLS & ATTRIBUTES FOR SUCCESS

• The candidate should be, first and foremost, a fan of entertainment and a passionate believer in the role social media plays in building a deep and meaningful relationship with the consumer
• You’re unafraid of big risks and the ability to pivot without getting stalled by challenges along the way

PREFERRED EDUCATION & EXPERIENCE

• 6+ years’ experience in social marketing or editorial roles. Good understanding of social platforms like Meta, YouTube, including their mechanisms and growth levers
• Thorough understanding of the social media landscape including but not limited to Instagram, WhatsApp, YouTube, Reddit, X, Facebook and new platforms like Moj
• Hands-on experience and success in building and managing fan communities
• Deep understanding of how cultural trends form, and the ability to anticipate and act on it