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Manager - Brand Marketing

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Join us as a Manager for Brand Marketing at Razorpay, Bengaluru. You will spearhead brand building and product awareness initiatives, crafting engaging campaigns, content marketing, and social media strategies. Your role will involve strategizing, implementing, and measuring marketing efforts to elevate our market presence and create impactful narratives.

Job description 

The Role:

We are on a lookout for a brand marketer to help us build the RazorpayX brand and product awareness for the business finance suite. Someone who is an expert at building campaigns, strong grip on content marketing & social media, and can own the events charter.
A creative storyteller to narrate these stories and give the brand a voice using strategic crafty messaging.

Incumbent will primarily be involved with developing and implementing strategies and driving the brand with defined KPIs to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Roles and Responsibilities:

  • Come up with a robust brand marketing strategy that takes forward the RazorpayX business
  • Ideate, collaborate and drive rigorous execution against this strategy
  • Drive brand marketing efforts across campaigns, social media, content, events & community building 
  • Prepare a structured framework for objectively measuring the efficacy of marketing efforts 
  • Ability to drive consumer research independently and with agencies
  • Work with external agency partners, partner marketing channel, design teams in ensuring execution conformance 
  • Work collaboratively with the product marketing and growth teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz

Desired Qualifications:

  • 4 - 5 years of overall marketing experience, fintech/ SAAS experience will be an advantage however not mandatory
  • Minimum 2+ years of having managed brand marketing campaigns
  • This role involves team management. Therefore, previous managerial experience will be a plus
  • Strong creative & soft skills combined with an affinity for data
  • Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.
  • Ability to make decisions in a changing environment, anticipate future needs and drive results.
Set alert for similar jobsManager - Brand Marketing role in Bengaluru, India
Razorpay Logo

Company

Razorpay

Job Posted

5 months ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

Category

Sales and Marketing

Locations

Bengaluru, Karnataka, India

Qualification

Bachelor or Master

Applicants

Be an early applicant

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