Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

Managed Services

Management Level

Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Operations team is client centric and strategises to distinctively position PwC’s brand in the marketplace and facilitate long term revenue growth. As part of our team, you’ll help with the team to report, maintain, and analyse data within customer relationship management systems.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Develop new skills outside of comfort zone.
• Act to resolve issues which prevent the team working effectively.
• Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
• Analyse complex ideas or proposals and build a range of meaningful recommendations.
• Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
• Address sub-standard work or work that does not meet firm's/client's expectations.
• Use data and insights to inform conclusions and support decision-making.
• Develop a point of view on key global trends, and how they impact clients.
• Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
• Simplify complex messages, highlighting and summarising key points.
• Uphold the firm's code of ethics and business conduct.

MarTech Manager (Adobe Target, Launch/Data Collection)

Hours: Full time.
Experience Level – 8 – 13 years.
Timings – 2 PM – 11 PM

Responsibilities: 

Demonstrates intimate abilities and/or a proven record of success in the following areas:

• Maintain strong understanding of the interconnectedness of the MarTech stack, specifically for the purposes of data collection and delivering personalized web experiences
• Understand proper audience management and prioritizing experiences with segment population cross-over
• Assess the website content structure and marketing priorities to assist with evolving web experiences that are intuitive to business objectives
• Build infrastructure to deliver personalized web experiences with agility, allowing for ease of optimization
• Ability to implement digital marketing, analytics, and other tags/pixels through Tag Management Systems (TMS) utilizing Javascript to support advanced tagging solutions or proxying scripting for cross-website application
• Help to define and build governance and process models to streamline at scale delivery within owned platforms

Requirements: Demonstrates intimate level abilities with, and/or a proven record of success in a Marketing Technology role, including but not limited to:

• Rich background in managing activated/ingested audiences and building activities in Adobe Target to effect personalized web experiences; knowledge for building automated personalization, experience targeting, A/B and multivariate testing activities which can be repurposes for streamlined delivery
• Experience implementing code, CSS and functional knowledge to serve experiences within personalization tools such as Adobe Target;
• Understanding of the use of experience/content fragments in AEM and recommendation engine in Target to deliver personalized web experiences, knowledge of A4T and effective personalization measurement
• Strong experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch (Data Collection)
• Proven background implementing analytics code on native mobile applications to collect data for analytics tools such as Adobe Analytics and Google Analytics;
• Experience designing, implementing, and managing data within a data layer;
• Experience using proxy tools such as Adobe Debugger and Chrome developer tools;
• Strong understanding of publishing workflows within Adobe Data Collection, experience managing and deploying packages
• Background with configuring rules, data elements, extensions, event forwarding and data streams in Adobe Data Collection
• Familiarity with configuring WebSDK