Job Description
Required Technical Skill Set
• Good Knowledge in JavaScript & jQquery
• Adobe Target(A/B test, Automated Personalization, Experience Targeting, Multivariate Testing, Recommendations.)
• Adobe Launch usage is must
Desired Competencies (Technical/Behavioral Competency)
7+ years professional experience, with 3+ years on Adobe Target
Work with marketing and business partners
Deep experience with troubleshooting skils in JavaScript, CSS, and HTML.
Strong experience in all the types of activities A/B test, Automated Personalization, Experience Targeting, Multivariate Testing, Recommendations.
Good understanding/exposure to cross-product integration (Target – AEM, Target - AAM, Target - Analytics, etc. ).
Proficient in Tag Management Solutions preferably Adobe Launch.
Knowledge of Web Analytics
Strong organizational and analytical skills.
Responsibility of / Expectations from the Role
Deliver the website optimization and customized experience strategies across touchpoints
Prepare detailed Solution design and implementation of Analytics through Tag Manager for given digital Property
Assist with A/B and multi-variate content test setup, execution, trouble shooting and measurement
Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence.
Implement and solutionise multi solution use cases