Job Description
Required Technical Skill Set :
• Must have hands-on experience in creating Analytics design and implementation on data layer.
• Handson with Adobe Launch and Analytics
• Good Knowledge in HTML, CSS, JavaScript & jQquery
• Adobe Analytics usage of all variables.
Desired Competencies (Technical/Behavioral Competency)
1. Work with marketing team and define Key Performance Indicators (KPIs) for new projects/enhancements.
2. Hands on experience in Adobe Launch implementation, integration and reporting (Adobe Analytics is preferred) for Desktop and Mobile Applications
3. Strong knowledge of Web SDK and App measurement
4. Strong Knowledge in HTML, CSS and JavaScript is mandatory
5. Strong analytical capabilities for web sites.
6. Global report Suits Management is must
7.Handling of various variables of Adobe Anaalytics is must and thorugh experience is using them
Responsibility of / Expectations from the Role
Work on Adobe Analytics development role for Adobe Launch implementation projects
Prepare detailed Solution design and implementation of Analytics through Adobe Launch for given digital Property.
Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
Extract, gather and format the right level of data for Marketing programs and projects
Solution for multi country or multiple websites in organization.