About The Role

As an Assistant Manager - Marketing, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics, and Tech.

What you will do

• Drive exponential user growth for Meesho
• Drive new user acquisition for Meesho by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook, and other digital media platforms
• Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutioning.
• Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
• Own end-to-end channel management while liaising across functions - Creative, Product, Analytics, and Tech
• Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
• Work with affiliates/DSP partners to track daily numbers
• Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities

What you will need

• Bachelor's degree in any discipline is required from a tier 1 college. IIT, NIT, BITs etc.
• 3+ years of experience in Growth and digital marketing experience with a high-growth startup.
• Structured problem-solving with good communication skills.
• Data-driven with good Excel skills.
• Proven ability to take up high ownership.
• Exposure to UAC/App marketing, Affiliate marketing campaigns will be a plus.
• Ability to collaborate with internal and external stakeholders (within the company).
• Enthusiastic about learning new skills and solving challenging problems.