Senior Specialist, Marketing Operations
Mastercard
Pune, Maharashtra, India
We are seeking a Senior Specialist of Marketing Operations to help scale our lead generation function through technology and operational excellence. You will be responsible for developing, executing, measuring, and optimizing lead gen. campaigns. In this role, you will identify and implement scalable processes, workflows, and automations to support marketing teams. You will also ensure proper lead capture, qualification, and assignment. Your analytical skills will be key as you QA deliverables, review attribution models, and run operational audits to improve processes. Knowledge of Pardot, Salesforce, and web technologies is essential. Join us if you are a curious, self-driven individual who thrives in a fast-paced environment.