Senior Specialist, Marketing Operations

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We are seeking a Senior Specialist of Marketing Operations to help scale our lead generation function through technology and operational excellence. You will be responsible for developing, executing, measuring, and optimizing lead gen. campaigns. In this role, you will identify and implement scalable processes, workflows, and automations to support marketing teams. You will also ensure proper lead capture, qualification, and assignment. Your analytical skills will be key as you QA deliverables, review attribution models, and run operational audits to improve processes. Knowledge of Pardot, Salesforce, and web technologies is essential. Join us if you are a curious, self-driven individual who thrives in a fast-paced environment.

Title and Summary

Senior Specialist, Marketing Operations

Overview
The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role
In this technical marketing role, you will:
• Help identify, develop, and implement scalable processes, workflows, and automations to support marketing teams effectively deliver towards their lead gen objectives.
• Understand the lead life cycle at Mastercard and ensure lead are captured, qualified and assigned properly through the martech stack.
• With lead lifecycle in mind, QA all customer deliverables created by the team and ensure reporting dashboards are ready for every project.
• Build email marketing campaigns, forms and landing pages in Pardot and AEM.
• Support the generation and implementation of test strategies, including A/B testing of emails and form landing pages.
• Document marketing operations processes and make sure they are always updated with the latest changes to our processes.
• Review our attribution model and suggest improvements that should accurately reflect our touch points/activations in our reporting.
• Run operational audits and report issues in current processes and platforms, recommend solutions and work with cross-functional teams to fix those issues.
• Provide recommendations on best practices for lead gen, lead management, campaigns & programs setup, lead scoring and nurturing.

All About You
The ideal candidate for this position should:

• 5+ years of experience in Marketing operations/automation
• Hands-on experience in Pardot and Salesforce is a must. Experience in AEM for building form landing pages is a plus.
• Thorough knowledge and experience of end-to-end lead gen process
• Strong analytical and problem-solving mindset with ability to extract learnings and provide recommendations.
• Demonstrated ability to multi-task and prioritize multiple projects concurrently, while meeting deadlines
• A deep understanding of web technologies including HTML, CSS, JavaScript, Email marketing.
• Updated with the latest on data privacy guidelines i.e., GDPR, CAN-SPAM, CASL, CCPA etc.
• A sense of curiosity, willingness to learn, and self-driven
• Open to work in the EMEA time shift i.e. 12:00pm to 9:00pm IST

Set alert for similar jobsSenior Specialist, Marketing Operations role in Pune, India

Company

Mastercard

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

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