This role is a more experienced planner who can work autonomously and deliver research findings and insights to the strategy team to fuel the strategic process
Job Title:
Strategic Planning Manager
Job Description:
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com
About Dentsu Creative
Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.
Key responsibilities and accountabilities: (or 'Duties')
- Develops big strategic platform ideas grounded in data and rich in insight and steward their growth and development
- Participate and consult in all consumer research and brand/social/sales analytics conversations, ensuring our work is always aligned with the metrics of our clients
- Proactively work with Brand Management and key clients to analyze our client’s businesses and recommend revenue-driving opportunities for strategic projects; develop proposals (with Brand Management) for the work, including processes, tools, deliverables and timeframes.
- Contributes to new business efforts with a clear understanding of the agencies go to market strategy
- Contributes to the agencies intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests
- Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research
- Acts as a strong client and creative partner to drive the brand and business mission forward
- Demonstrates and fosters a collaborative work environment in which ideas flourish
Qualifications:
- Have at least 5 years of relevant advertising/marketing experience. Graduate degree in communications, advertising, brand planning or business is a plus.
- You must be confident, articulate and have excellent instincts with regard to consumer behavior, business strategy and general marketing theory.
- Able to work directly with (and balancing the workload for) multiple clients and new business pitches at any given time
- Passion for creativity, culture, understanding how people think/interact, brands, and problem solving
- Excellent instincts both broadly across industries and deeply within any given capability or function
- Able to articulate a confident point of view on any industry, brand, consumer segment or communication platform
- A team player with interpersonal and leadership skills
- Meticulous, self-starter, able to manage multiple projects with excellence, in a timely manner