JOB DESCRIPTION

Key Responsibilities:

• Develop and execute a content marketing strategy that leverages YouTube and Instagram to drive website traffic and increase brand visibility.
• Create and manage a content calendar, ensuring consistent delivery of high-quality, relevant content across various platforms, including but not limited to blogs, social media, email, and video.
• Manage LinkedIn and Twitter accounts, engaging with our existing audience and fostering community interactions.
• Coordinate with students to showcase their campus stories creatively across various platforms.
• Write, edit, and proofread content, including blog posts, articles, social media posts, email campaigns, and more, while maintaining a consistent brand voice and messaging.
• Oversee the production of multimedia content, including videos, infographics, and other visual assets, collaborating with internal and external teams as needed.
• Conduct keyword research and SEO optimization to improve the visibility of our content in search engines and increase organic traffic.
• Collaborate with the design team to ensure content is visually appealing and in line with our brand guidelines.
• Monitor and analyze the performance of content marketing efforts, using data-driven insights to make informed decisions and optimize strategy.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify opportunities for innovation.
• Lead and mentor a team of content creators, freelancers, and agencies, ensuring the successful execution of the content strategy

Qualifications:

• Proven experience in content marketing, with a track record of creating and executing successful content strategies that drive results.
• Exceptional writing and editing skills, with the ability to adapt content for various channels and audiences.
• Strong understanding of SEO best practices and content optimization techniques
• Strong bias for action and ownership
• Experience with data analysis and reporting tools to track content performance.
• Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Creative thinker with a passion for staying updated on industry trends and emerging content formats.
• Strong leadership and team management abilities.