Assistant Manager - Customer Marketing (Luxury)

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Seeking a self-motivated and proactive individual with excellent stakeholder management skills. The role involves enabling local sales teams to drive off takes in the Luxury category and Innovation category through BTL and TTL activities. The candidate will work closely with ASMs, TLs, and KAMs to ensure successful activation follow-through. Strong understanding of ROI, budget management, and category growth is required.

JOB DESCRIPTION

• To enable local sales teams to drive off takes through our Luxury category (JW Red Label & above) by appropriate BTL & TTL activities.

• To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate BTL & TTL activities.

• Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth.

• Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions.

• Would need to have excellent stakeholder management and work closely with ASMs, TLs and KAMs to ensure on-ground follow through of activations.

• Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement

Set alert for similar jobsAssistant Manager - Customer Marketing (Luxury) role in Mumbai, India

Company

Diageo

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

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