Job Description
The Role will steer the positioning of the brand keeping in mind global brand mandates.
The Role will orchestrate the launches and push growth of pillar products towards continued growth and animate core categories / products of the brand
Responsible for conceptualise and develop new concepts for brand communication and category communication to drive relevance and awareness of the brand.
Responsible for analysing data and market insights and follow trends to create animations to drive business
This role will lead the roll-out of strong Media, PR and Influencer Campaigns
Driving the brand's presence on all platforms (online and offline) and be responsible for sales forecasting, stock planning and design tactical offers for consumers
Conceptualise, develop and execute disruptive Point of Sale elements in collaboration with the merchandising team
Manage the brand's advertising and promotional budget.
The Successful Applicant
- 10+ years of luxury marketing experience
- Experience across online and offline channels
- Demonstration of leadership skills in the past