Job Description

• Manage Google Adwords Campaigns to improve Return on Investment and generate reports
   
• Develop performance metrics to provide recommendations and continually revise campaign strategy
   
• Understand data and arrive at decisions based on Web Analytics data and generate reports 
   
• Integrate SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine Optimization (SEO), Social Media and other paid/non-paid mediums
   
• Manage Search Engine Optimization for a few products and generate reports
   
• Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting