Job Description

Zycus is looking for a Assistant Manager-Demand Generation/GTM Marketing. As a Assistant Manager-Demand Generation/GTM Marketing for Certinal, our digital signature product (www.certinal.com), you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success and most other teams within the organization.

Job Description:

• Product launch – drive product launch programs and work with the product management team in planning, release, and go-to-market
• Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
• Corporate strategy – be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams.
• Differentiation Strategy – Creating powerful content on competitive differentiation & devise replacement programs.
• Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
• Build and lead customer marketing programs. Engage in on-going dialogue with customers.
• Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns
• Events – Participating in various events and organizing round tables and other events for prospect intimacy campaigns
• Demand Generation - Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step
• Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team
• Analyst relationship – Initiating Analyst Relationship programs for Analyst outreach
• Win/ Loss Analysis – Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
• Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.

Job Requirement

• 2-3 years relevant experience in a SaaS B2B environment
• Experience in Enterprise Software product marketing required
• Well versed in best practices in online marketing and marketing automation
• Had managed demand generation and content marketing programs
• Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
• Exposure to working on marketing programs for overseas markets would be preferred
• Experience in managing a team of at least 1-2 members
• Should be an MBA graduate from a Tier1 Management School