Adobe CDP - Manager
PwC
Kolkata, West Bengal, India
Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism Managed Services Management Level Manager Job Description & Summary A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Operations team is client centric and strategises to distinctively position PwC’s brand in the marketplace and facilitate long term revenue growth. As part of our team, you’ll help with the team to report, maintain, and analyse data within customer relationship management systems. To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: Develop new skills outside of comfort zone. Act to resolve issues which prevent the team working effectively. Coach others, recognise their strengths, and encourage them to take ownership of their personal development. Analyse complex ideas or proposals and build a range of meaningful recommendations. Use multiple sources of information including broader stakeholder views to develop solutions and recommendations. Address sub-standard work or work that does not meet firm's/client's expectations. Use data and insights to inform conclusions and support decision-making. Develop a point of view on key global trends, and how they impact clients. Manage a variety of viewpoints to build consensus and create positive outcomes for all parties. Simplify complex messages, highlighting and summarising key points. Uphold the firm's code of ethics and business conduct. CDP Manager (Adobe RTCDP/AEP) Shift Timings – 2 PM – 11 PM Experience Level – 8- 13 years Responsibilities: Demonstrates intimate abilities and/or a proven record of success as a team leader in the following areas: Oversight of Adobe AEP that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap Oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance) Drive how customer and prospect information is unified across sales, marketing and service channels. Collaborate with Insights, MarTech and Operations teams to refine and optimize measurement process, marketing automation, adjacent Adobe tech Requirements: Demonstrates intimate level abilities with, and/or a proven record of success in a Marketing Technology role, including but not limited to: Previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products; Strong understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making; Proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth; Proficient knowledge on data collection, REST/JSON APIs, Experience Data Modeling and Customer Profiling; Experience with one or more back end/server-side technologies including: SOAP/REST, SQL/NoSQL databases and Microservices; Strong knowledge of datasets in Adobe Experience Platform, loading data into Platform through data source connectors, APIs, and streaming ingestion connector; Proven work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data; Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes; Ability to set strategic direction and drive execution through collaboration with a cross-functional team; Familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.); Extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies; Strong understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.; Working with audience-based digital marketing strategy either at an agency or brand; Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and Translating business requirements and objectives into segmentation strategies and audience building logic
