JOB DESCRIPTION

Applies developed subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment within generally defined policies and practices to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues.

Responsibilities:

• Plan, execute and measure image-building, awareness building and/or promotional/demand generation programs and contact strategies across an industry, sales channel or business.
• Plan, execute and measure point-of-sale and/or packaging materials and programs.
• Lead the qualification and management of customer references across a business, industry or geography, and provide timely, quality customer references to internal clients (PR, AR, sales, marketing, etc.).
• Manage assigned agencies or contractors as needed.
• Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.).
• Manage program budgets as assigned.

Education and Experience Required:

• BA or BS in Communications, Marketing or Business Administration.
• 5+ years of experience in direct marketing, communications or marketing.

Knowledge and Skills:

• Solid writing and editing skills- some peer or manager edits typically needed.
• Solid organization and program management skills. Ability to link communications plans and activities to business results.

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!