Job Description

As a Junior Digital Content Executive, you will play an active role in enhancing ITC Corporate’s digital presence and implementing communication strategies of ITC’s corporate communications function.
 

Some of the Key responsibilities for this position include the following:
 

• Manage the entire process of content creation, from planning, brainstorming, scheduling publishing, and distributing on different corporate digital platforms and channels 
   
• Work with different teams to plan and create appealing digital content 
   
• Write / develop briefs, copies, posts for different digital platforms 
   
• Ensure the quality, consistency, and accuracy of all digital content produced
   
• Help create and follow editorial guidelines, standards, and best practices to maintain brand voice, messaging, and style across digital channels
   
• Implement SEO strategies to increase organic search visibility, website traffic, and online reputation and plan and run digital campaigns
   
• Work with external partners to create cobranded digital assets
   
• Increase brand reach and engagement through various mechanisms

Requirements

• Qualifications: A postgraduate or bachelor’s degree in Communications, Journalism & Media, Digital Marketing 
   
• Work experience : 5 to 7 years of relevant work experience 
   
• Ability to use content management systems (CMS), digital analytics tools, and social media platforms.
   
• Thorough Knowledge of SEO/SEM best practices and digital marketing trends
   
• Experience of using storytelling techniques and narratives for digital content creation.
   
• Previous experience in creating and managing digital content including planning, brainstorming, scheduling, publishing, and distributing on different digital channels.
   

     Behavioral competencies:
 

• Attention to detail to ensure the quality, consistency, and accuracy of all digital content produced.
   
• Ability to manage, multitask and prioritize tasks to meet deadlines in a fast-paced environment.
   
• Collaborative to work effectively with cross-functional teams, external partners, and agencies.
   
• Adaptive to evolve with changing business needs and individual performance.
   
• Explorative to find new and innovative ways for digital communication.
   
• Enthusiastic and energetic to deliver consistently in an ever-evolving space of digital media & communication.