Job description 

Wipro works with leading enterprises across every major industries and domains to help them leverage technology to build resilience, improve agility, and achieve positive business outcomes. We are looking for an experienced Cloud marketer to lead integrated marketing for a strategic service line within the Wipro FullStride Cloud Global Business Lines (GBL). 

The Marketing Lead for Wipro FullStride Cloud GBL is responsible for envisioning and leading the marketing for this key service line.  This includes building awareness of Wipro FullStride Cloud Services as a leading provider of cloud services and offerings that are critical for enterprise transformation and business success. It also includes establishing oneself as a trusted and valued confidant/marketing leader within the business practice and leadership team.

This position will design, develop and execute an integrated marketing plan for Wipro FullStride Cloud’s leading practices and solutions.  Success will be measured by establishing Wipro in the leading strategic cloud partner for leading enterprises through — creating thought leadership, increasing awareness, and consideration for our capabilities across target audiences, analysts, ecosystem partners and more.  This marketing leader will work closely with business stakeholders in developing positioning and marketing aligned to business objectives and outcomes.

As part of a Wipro FullStride Cloud GBL marketing team, this role is primarily responsible for positioning, messaging and content. This role works with other teams who have GTM responsibility for campaigns, account-based marketing and deals.  

Roles & Responsibilities:

 

This position is specifically responsible for the following:

1. Identify and inspire marketing programs and campaigns that reinforce Wipro FullStride Cloud Services industry leadership by elevating brand perception, drive demand across target customers, recruits, employees, media, ecosystem partners, analysts, and more
2. Design, develop, and execute great work through integrated marketing plans that aligned to business goals.
3. Deep knowledge of channel strategies, demand generation and marketing campaign metrics and analytics.
4. Work with the business, alliance partners and analyst relations to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs
5. Strong management skills, strong presentation skills and the ability to manage the day-to-day business and SME relationship
6. A team leader, develop programs, oversee the development and delivery of high-quality work products, play a development role and offer strategic marketing counsel.
7. Work collaboratively as a team player with marketing and business colleagues’ drawings on the expertise of Wipro’s vast resources and capabilities.
8. Mentor and grow team members through leadership and delegation of initiatives.

Qualifications:

 

The successful candidate possesses the following:

• 15+ years of integrated marketing experience
• A minimum of 5 years marketing cloud, SaaS or PaaS services
• A minimum of 5 years of team management
• Experience with executing integrated marketing campaigns
• Leading the development of content and thought leadership
• Interactions with industry analysts and participation in at least 5 benchmark reports
• Outstanding writing, scripting and editorial skills
• A passion for digital platforms and channels
• Self-directed and comfortable in entrepreneurial environments
• Strong project management skills and high attention to detail and quality deliverables
• Comfortable working in a highly matrixed, culturally diverse, globally distributed organization
• Able to influence without authority

The position reports to the Global Head of Wipro FullStride Cloud.