Job description 

YOUR KEY RESPONSIBILITIES

• Develop and implement on-platform content marketing strategies to promote new and existing content on Disney+ Hotstar.
• Collaborate with the Content & Brand Marketing Teams to create marketing plans for new content releases, ensuring maximum visibility and audience engagement.
• Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
• Collaborate with cross-functional teams, including product, design, analytics, operations and external agencies, to optimize the user experience and drive content consumption.
• Utilize data-driven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
• Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
• Stay up-to-date with industry trends and best practices in on-platform content marketing.
• Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

SKILLS & ATTRIBUTES FOR SUCCESS

• Proven work experience in content marketing, digital marketing, or a similar role.
• Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
• Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to effectively articulate marketing messages to different target audiences.
• Creative thinking and problem-solving abilities, with a focus on driving results and viewer engagement.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Familiarity with social media platforms and emerging trends in digital marketing is a plus.

PREFERRED EDUCATION & EXPERIENCE

• Preferred Qualification:  Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in content marketing, digital marketing, or a similar role