Executive - On-Platform Marketing (Off Roll)

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Join us as an Executive - On-Platform Marketing (Off Roll) at Disney+ Hotstar. Develop and implement on-platform content marketing strategies to promote new and existing content. Collaborate with cross-functional teams to optimize the user experience and drive content consumption. Stay up-to-date with industry trends and best practices in on-platform content marketing. This is a hybrid opportunity in Mumbai, Maharashtra, India.

Job description

YOUR KEY RESPONSIBILITIES

Develop and implement on-platform content marketing strategies to promote new and existing content on Disney+ Hotstar.
Collaborate with the Content & Brand Marketing Teams to create marketing plans for new content releases, ensuring maximum visibility and audience engagement.
Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
Collaborate with cross-functional teams, including product, design, analytics, operations and external agencies, to optimize the user experience and drive content consumption.
Utilize data-driven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
Stay up-to-date with industry trends and best practices in on-platform content marketing.
Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

SKILLS & ATTRIBUTES FOR SUCCESS

Proven work experience in content marketing, digital marketing, or a similar role.
Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
Strong written and verbal communication skills, with the ability to effectively articulate marketing messages to different target audiences.
Creative thinking and problem-solving abilities, with a focus on driving results and viewer engagement.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Familiarity with social media platforms and emerging trends in digital marketing is a plus.

PREFERRED EDUCATION & EXPERIENCE

Preferred Qualification: Bachelor's degree in Marketing, Communications, Business, or a related field.
1-3 years of experience in content marketing, digital marketing, or a similar role

Set alert for similar jobsExecutive - On-Platform Marketing (Off Roll) role in Mumbai, India

Company

Disney+ Hotstar

Job Posted

8 months ago

Job Type

Contract

WorkMode

Hybrid

Experience Level

0-2 Years

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