The Role:

We are looking for a content champion who can own content-led storytelling for our stakeholders and become the torchbearer for content excellence for Razorpay products.
You will work closely with the product team at Razorpay to help create India’s most followed, read, and wanted content for Razorpay’s newest products. 

Roles and Responsibilities:

• Work closely with the PMM and PM team to build content strategies.  
• Building and executing a content calendar that predictably drives waves of visitors and potential consumers
• Working with stakeholders to cut through the jargon to build consumer-friendly narratives
• Analyse trends and identify topics for content creation
• Leverage customer insights to drive content stories 
• Adapt the style, tone, and voice to different mediums and scenarios
• Identify and tackle white spaces in our existing content work
• Write, review, and take blogs, stories, case studies, whitepapers, social media content, webpage copywriting live
• Collaborate with the central marketing team on ideation and execution.
• Develop content for social media working closely with the social media team
• Conceptualise scripts for product videos and testimonial videos
• Collaborate with various members of the product design, creative design and marketing teams to ensure consistency of copy and tonality of voice across products & campaigns
• Editing and proof-reading content for offline and online collaterals and platforms

Mandatory Qualification:

• A strategist who can build our content arsenal to win over consumers and merchants
• A master storyteller who can make people swoon with words, leaving them spellbound 
• A people's champion who has a keen eye on trends, and knows how to win with them
• A dream seller who can build a content team that's driven and passionate. But more so, a team that’s brilliant enough to dazzle the competition.
• A data whiz who knows how to measure content effectiveness

Good to have:

• 2-3 years of content marketing experience
• Strong creative & soft skills combined with an affinity for data
• Basic knowledge of SEO and content management systems
• Experience in writing short format copy and managing copy for social media
• B2B/SAAS content/marketing experience would be a big plus
• Impeccable written and spoken communication skills
• Very strong proofreading skills
• Acute attention to detail
• Broad understanding of analytics to measure content success
• Strong bias-for-action and ownership mindset