Product Marketing

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We are hiring LGBT+ talent for the role of Product Marketing in our Big Life Insurance Company based in Mumbai. As a Product Marketer, you will be responsible for defining and developing business objectives, driving visibility and awareness, implementing product campaigns, and managing agency relationships. A postgraduate degree in business administration with specialization in Marketing or Communications is required, along with 1-3 years of work experience in marketing. If you are from the LGBT+ community, we encourage you to apply.

Hiring LGBT+ Talent (LGBT+ means Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Pansexual, Asexual)

Job Title: Product Marketing - LGBT ( Out or Closeted)

Experience: 1-7+ years

Location: Mumbai

Industry: Big Life Insurance Company

Job Description:

Category, Strategy, Communication Development & Planning

- Define and develop the business and marketing objectives and annual strategy for the category managed and manage the annual marketing calendar for the same
- Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development
- Drive visibility and awareness through relevant marketing efforts for key products/new products for the categories managed both internally and externally
- Provide campaign development support to teams (Product, Channel/ Experiential Marketing, etc)

Product Campaign Implementation

- Ensure alignment of creative agency, and all relevant stakeholders to core attributes of products, its proposition and launch plans.
- Ensuring alignment and relevance of all creative / communication to customer needs
- Product Communication Implementation - Co-ordination with Creative & other relevant agencies. Ensuring creative / communication delivers on brand objectives
- Ensuring execution in line with committed deadlines
- Monitoring and supervision of communication efforts and ensuring quality & accuracy

Agency Relationship / Vendor / Internal Dept. Management

- Coordination with key business partners to deliver category/product marketing objectives
- Adherence to operational processes
- Adherence to accounting (billing & payment) processes
- Overall Agency & Vendor Management & Performance

Audit & Compliance

- Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDAI compliance
- Follow all laid down processes and compliance norms (Internal and external)
- Spends and Provisions Tracking & Reporting

Work Experience/Qualification
Postgraduate/Masters in business administration from reputed Universities, with specialisation in Marketing or Communications
1-3 years work Experience in marketing, product marketing or communications

If you are from the LGBT+ Community then apply with your resume/cv at pamela@thepridecircle.com

Set alert for similar jobsProduct Marketing role in Mumbai, India

Company

Pride Circle

Job Posted

10 months ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

Career Level

Mid Senior

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