JOB DESCRIPTION

What will you be doing?  

• Own product strategy, execution and product metrics of Glance's web monetization business  
• Project and grow revenue for the products that you would handle. 
• Know the process of ad implementation through SDK’s, Tags and API’s.  
• Build a web SSP running on Glance’s ad server 
• Define and own the metrics that determine business, product, and operational success and track these metrics to improve and evolve your product. 
• Build a platform for the next generation of mobile web applications. Some problems you might focus on: 
  • SEO & Content Optimization: Implementation of search engine optimization (SEO) & SEM techniques, keyword research, meta-tags and content optimization to enhance content discoverability and ad relevance.
  • Programmatic Advertising Platforms: Identify mechanisms to improve signalling and yield from platforms like Google Ad Manager, TAM & other exchanges/DSPs
  • Monetization Strategy: Develop and implement effective monetization strategies, including ad revenue optimization and yield management
  • Digital Advertising Regulations: Awareness of industry regulations, privacy laws (e.g., GDPR, CCPA, MSPA), and best practices to ensure compliance and user data protection 

Duties & Responsibilities:  

• Own a set of business metrics and the corresponding product strategy and roadmap  
• Contribute to the overall Glance Monetization product strategy  
• Convert business needs to systemic problem statements. Work with engineering to solve the stated problems  
• Own the GTM and evangelization for your products  

 What do we expect from you?  

• A strong bias for action. Willingness to dot the i's and cross the t's to make the product successful  
• 4+ years in Web Content & Monetization product experience. Has delivered tangible revenue outcomes from data driven insights & know-how of web monetisation & oRTB standards 
• Ability to think out of the box while still being able to formulate a clear point-of-view on hard and ambiguous problems, and execute on the same  
• On trend with respect to privacy and security evolutions of the ecosystem. Knowledge of cookie-less privacy initiatives such as Privacy Sandbox. Up to speed of privacy regulations such as TCF 2.0/MSPA and how ad providers should implement these within their systems 
• A lot of empathy to identify the customer pain-points and predict the future market needs in advance to build innovative products to stay relevant  
• Experience taking products from 1 to 100 following a customer development model built around rapid hypothesis testing, shaping products based on customer feedback, taking products to market by identifying the right channels, achieving product-market fit and scaling adoption using digital channels and ecosystem partnerships 
• Strong customer focus, analytical and data-driven in your decision making