What will you do in this role

• Support and facilitate the organization and execution of podcasts and interviews, enabling the brand to reach audiences through diverse mediums.
• Actively engage in outreach activities, laying the groundwork for partnerships, collaborations, and promotional endeavors.
• Identify, connect, and nurture relationships with influencers and bloggers to amplify brand visibility.
• Assist marketing executives in coordinating and executing key projects, taking charge of supplemental tasks, and ensuring deliverables meet set deadlines.
• Manage social media platforms and engage actively with targeted personas/communities/influencers/leaders.
• Seek and facilitate opportunities for guest posts to foster brand recognition and acquire backlinks, enhancing our online presence.
• Conduct detailed competitive analysis, keeping a pulse on competitors' actions and suggesting ways to differentiate.
• Collaborate closely with the product and engineering teams to ensure a consistent and compelling brand narrative across all marketing touchpoints.

What will help you succeed in this role:

• Foundational knowledge of content marketing, understanding how it influences brand perception and drives engagement.
• Exceptional communication skills, enabling you to reach out and establish relationships with potential collaborators.
• Possess the ability to sift through marketing data, understand its implications, and formulate strategies based on the findings.
• Strong motivation to collaborate and synergize with marketing, sales, customer success, and product teams on marketing initiatives.
• Experience in marketing for a B2B SaaS/technology organization will be a plus