Automatad is actively seeking an expert in publisher side ad operations & yield management to drive all our centralised publisher yield optimisation efforts including data analysis, multivariate experimentation & A/B testing.

The ideal candidate will have at least 3+ years of hands-on experience in supply side ad operations & publisher yield optimisation along with an advanced working knowledge of Excel / Sheets.

Responsibilities:

• Define data / reporting requirements needed for granular analysis of publisher, partner, inventory or experiment level performance & work with data analyst to identify viable yield improvement opportunities & strategies
• Run multivariate experiments & A/B tests to identify, test & implement the best performing optimisation techniques applicable to the relevant inventory & demand sources
• Provide functional training & mentoring for members of the ad operations team involved in day-to-day publisher & partner operations tasks such as whitelisting/activation, setups, stage/prod testing, prod monitoring, operational trouble shooting & revenue reporting
• Handle technical escalations from the ad operations team & proactively identify solutions through your analytical expertise
• Develop, implement, measure & iterate on processes needed to maximise quality and efficiency of solution delivery by the ad operations, implementation/integration & support teams

Mandatory requirements:

• Ideally, at least 3+ years of strong hands-on experience in supply side ad operations & publisher yield optimisation
• Solid understanding of the programmatic advertising fundamentals including tools/technologies, ad operations, yield partnerships, optimisation strategies etc.
• HTML, CSS, Javascript, GPT code library, browser console debugging
• GAM - supply/demand side set up, troubleshooting & performance reporting
• Deep knowledge of Google policies related to quality of traffic, content, ad layouts, inventory, ad formats etc.
• Advanced prebid.js experience is a plus
• Extensive experience with advanced Excel / Sheets functionalities
• Excellent analytical and problem-solving skills
• Prior experience in developing, testing and implementing strategies to improve programmatic yield for web publisher inventory

Desirable qualities:

• Ability to manage multiple projects simultaneously - the role requires managing multiple yield initiatives, each with its own unique set of requirements & yield management specialists will be expected to prioritize and delegate workload effectively to ensure optimal programmatic yield at all times
• Strong coordination and leadership skills with ability to motivate and inspire a cross functional team in a collaborative environment
• Comfortable with unstructured / high level inputs & ambiguity
• Ability to self-learn & self-organise multiple work streams