Join Uplers as a performance marketer. Execute SEM & SMM campaigns, optimize paid media channels, analyze data, draw strategies, and achieve client goals. Be creative, communicate effectively, and stay updated with industry trends.
How your day would look like at Uplers?
Looking for an enthusiastic and passionate performance marketer having experience of 2 - 4 years.
- Execute all Search Engine Marketing (SEM) & (SMM) campaigns
- End to end optimization of Google Ads campaigns, Facebook and other paid media channels like LinkedIn, Twitter, Taboola etc.
- Build and follow the client campaign health checks
- Drawing the strategies, executing, and analyzing the profitability of each account.
- Coordination with the Onshore team and AM to seamless management of the accounts
- Identify trends, analyze GA & E-commerce tracking setup and data points
- Provide insights and optimize spend and performance based on the insights
- Be creative for growth strategies and campaigns improvements
- Plan, execute and measure experiments and conversion tests
- Measuring the ROI and compiling regular spend reports for client campaigns.
- Will be responsible for client retention and client satisfaction
- Create & monitor the monthly KPIs set by the clients for the accounts
- Efficiently communicate with the stakeholders involved in the campaigns
- Manage written and verbal communication with the client
- Understand the client business and work towards achieving their KPIs
- Weekly/fortnightly and monthly reporting of the accounts with data insights on Google data studio.
- Be up to date with industry updates and experiments
Skills Required :
- Knowledge of the agency's working methodology and culture.
- Client communication & coordination experience.
- Ability to work flexibly and towards tight deadlines.
- Highly proficient in MS Word, Excel, and PowerPoint.
- Knowledge of PPC campaign management tools: Google Ads Editor, Microsoft Ads platform, Google Ads platform, Facebook campaign manager, LinkedIn Campaign manager, etc
- Proven track record of management of paid search campaigns (Google Ads and Microsoft Ads), mobile app paid search campaigns, GDN & Shopping ads.
- In-depth understanding of paid social campaigns (Facebook, LinkedIn)
- Creation, drawing the strategies and analyzing the performance.
- Working knowledge of tracking and analytics tools (GTM & GA).
- Good to have experience in bidding tools and programmatic platforms.
- Google Adss certifications with in-depth knowledge.
- Expertise in Advanced level Excel operation (Pivot Table, VLOOKUP).
- Excellent command of English.
- Problem-solving and decision-making skills
Educational Qualifications: B.tech, BCA, MCA, BSC, MSC, Graduation
Qualification Degree:
- B.Tech- CS/IT
- BBA- Marketing
Technical Skills:
- Campaign Optimization
- Campaign Strategy
- Data Analysis
- Digital Marketing
- Google Adwords
- Google Analytics
- Project Management
- PPC Management
- Paid Social Media Ads
- Pivot Tables
- PPC
Shift Timings:
Functional Skills:
- Verbal Communication
- Written Communication
- Problem Solving
- Critical Thinking
- Analytical Skills
Minimum Experience (in years): 2
Maximum Experience (in years): 4
