Job duties:

Advertising and Brand Strategy

• Develop and implement comprehensive advertising and brand strategies, focusing on creating high-quality content for landing pages, ad copies, website copy, and resources.
• Take charge of the advertising content roadmap and oversee the content rollout across multiple channels, ensuring a strong creative vision and persuasive messaging.
• Collaborate with cross-functional teams to understand business goals and tailor content initiatives to support their objectives.

Content Creation and Management

• Oversee the creation of high-quality content for advertising and branding initiatives, ensuring that the messaging is persuasive, aligns with the brand strategy, and effectively communicates the value of Hexnode’s platform.
• Collaborate with the analytics team to gather insights on content performance and use these findings to inform future content creation efforts, making data-backed decisions for content planning and execution.
• Coordinate with other teams, such as SEO and social media, to optimize content for maximum visibility and discoverability across various channels.

Sales Enablement and Collaboration

• Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of Hexnode’s platform.
• Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.
• Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development

• Continuously enhance advertising, branding, and content marketing skills and industry knowledge through self-study, webinars, and workshops.
• Build relationships with other advertising and content marketing professionals in the industry to exchange best practices and insights.

Requirements:

• Bachelor’s Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.
• Minimum of 5 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.
• Experience working with cross-functional teams, including sales, marketing, and product management.
• Knowledge of endpoint security solutions and the broader IT security landscape is a plus.