Responsibilities:

 

• Devise and implement audience development strategies for subscriber and viewership growth.
• Analyze & strategize the content planning for all YouTube channels of Testbook
• Researching what content is performing well on YouTube and other platforms to strategize on the content requirement.
• Boost motivation and recognition in faculty members to generate high output with same input
• To work closely with the production/ project lead to strategize and plan for new initiatives for the property.
• Ideating, designing and executing sessions on YouTube - End to end
• Developing data-driven recommendations, organizing and analyzing data to form actionable plans.
• Working on optimizing channel and video content via Titles, tags, descriptions, playlists, thumbnails, etc.

Requirements
 

• Candidate with high EQ & empathy
• Strong organizational and time-management skills
• Should be a first principle thinker
• A quick thinker and someone with creative ideas
• Convincing & negotiation skills are highly desirable
• An appetite for risk-taking and experimentation
• Understanding the production process/ editing of videos would be an added bonus.

Preferred- 1-2 years of proven experience of growing YouTube channel/s (Preferably in an Ed-Tech)