Category Marketing Manager

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This role is responsible for managing the P&L of the category and driving customer insights into marketing efforts. The candidate will focus on onboarding new customers, executing marketing initiatives, and improving the customer experience. They will be expected to achieve revenue and sales targets, develop strategic direction for the category, and manage sales, marketing, operations, and customer experience. Strong analytical skills, problem-solving ability, and a creative mindset are critical in this role.

Roles and responsibilities:

This role will own the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value.
Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals.
Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics.
To achieve the given revenue and sales targets of the allocated category of exams
Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.
Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.
Implementation of plans for the category in areas of price, promotion & product mix.
Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory
Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.
Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan
To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met
Ensuring effective branding of the organization and events is done through various mediums as and when required.
To make proper utilization of reports and their effective analysis for strategic thinking and execution.
Develop sales enablement tools and train sales teams to win in the category.
Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category.

Requirements :

2-3 years of Category management or similar experience with Ecommerce / Edtech organizations.
Very deep business acumen and a strong problem solver.
Highly driven and resourceful candidate (fast-paced start-up experience preferred)
Excellent data analysis, data interpretation, and first principle problem-solving approach
Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch
Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset

Set alert for similar jobsCategory Marketing Manager role in Delhi, India

Company

Testbook

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

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