Roles & Responsibilities:

• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital, and brand design.
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
• Own ideation, conceptualization, and execution of Key Visuals and Promotion Campaigns to help drive marketing objectives by leveraging the content to shape the narrative in a visually compelling and provocative manner
• Direct and supervise creative from concept through execution along with the Copy team
• Manage deliverables and the design team. Collaborate across various teams to achieve the marketing goals
• Provide clear creative direction, motivation, and inspiration to the design team
• Work on design strategies that are insightful and stimulate good work
• Enforce brand guidelines across all internal & external departments including businesses, marketing, acquisition, PR, etc.
• Experience in both mainline & digital creative thinking would be preferred
• Able to work in a fast-paced environment with the ability to understand creative briefs and generate unique ideas
• Knowledge about investing will be a plus

Job Requirement

• 4-8 years of experience in copywriting for advertising, digital, and social. Can look at financial brands from a fresh angle.
• Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media
• Experience balancing strategy and copy, leading and managing a team of copywriters and other stakeholders.
• Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
• Good sense of brand guideline
• Project Management
• Take ownership of QC of all the assigned work