JOB DESCRIPTION:

This position is a combo-role responsible for providing expertise to support sales in the Construction industry as well as for the EXD products for the SE Asia District. Key responsibilities include running HEX competitive tests, develop VETs, deliver Dealer sales training, deliver Pro-Series training (e.g. Road Construction Pro), lead the GTM Product Support workstream, lead Construction customer events.

Regional Product Application Specialist (50%)

Coverage HEX (S/M/L) for SE Asia District (Thailand, Myanmar, Cambodia, Laos)

Provide deep product expertise within region

Represent the product at customer events, trade fairs/shows

Provide product and application expertise during photo and video shoots, review MarCom materials

Recommend regional lane configurations

Conduct competitive tests

Regional VET Development

Create performance reports

Organize and deliver regional dealer sales training and machine walk-around videos

Collect regional strategic VOC input and recommendations to NPI process

Collect and prioritize regional unmet customer needs document

Lead regional dealer advisory meetings/ workshops and ensure engagement

Respond to long-term (strategic) input on SF.com

Own the customer panelists

Industry Specialist (50%)

Provide Construction Industry expertise

Lead Construction Customer events

Deliver Pro-Series training

Lead the GTM Product Support for specific product families – Includes Global responsibilities

Technology – Cat Productivity Deployment

Support Industry growth strategy through a “total solution” customer view

Provide regional support through industry specific value stream training & consultancy

Provide Voice Of Industry

Experience

Experience of a min. 8 years with increasing responsibilities in Marketing, Sales, Engineering,

     Product Support

Bachelor’s degree in engineering

Demonstrated success being a team player and working well with others.

Demonstrated success working in a fast pace environment.

Familiar with NPI process, Caterpillar systems and processes.

Required Skills

Product and industry knowledge (familiar with EXD product and Construction Industry/applications)

Ability to develop and maintain positive stakeholders relationships

Excellent organizational skills.

Effective oral and written communication.

Fast learner

Traveling: 50% to 70%