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Analyst - Account Based Marketing

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Join our Marketing team as an Analyst - Account Based Marketing. In this role, you will be responsible for generating a qualified pipeline, researching targeted accounts, crafting strategies to connect with high-level contacts, and developing account-based content. You should have 3+ years of work experience, excellent communication skills, and prior exposure to tools like LinkedIn Sales Navigator and CRMs. This is a full-time, on-site opportunity located in Bengaluru, Karnataka, India.

About the role

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Roles and Responsibilities
  • Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
  • Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
  • Work closely with the Marketing team in terms of developing account-based content and collaterals
  • Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
  • Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
  • Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
  • Qualify and develop outbound leads across the business lines through strong communication and discovery
  • Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
  • Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns
Experience and Qualifications
  • 3+ years of work experience in any customer-facing prospecting role
  • Experience in SAAS, IT companies preferred
  • Clear, concise, and effective written and oral communication skills
  • Empathy towards customers and understanding their needs
  • Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers
  • Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai, Outreach.io etc.
  • Proven track record of consistency in achieving targets
Set alert for similar jobsAnalyst - Account Based Marketing role in Bengaluru, India
Plum Logo

Company

Plum

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

Category

Data & Analytics

Locations

Bengaluru, Karnataka, India

Qualification

Bachelor

Applicants

Be an early applicant

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