The Job logo

What

Where

Analyst - Account Based Marketing

ApplyJoin for More Updates

You must Sign In before continuing to the company website to apply.

Smart SummaryPowered by Roshi
Join our Marketing team as an Analyst - Account Based Marketing. In this role, you will be responsible for generating a qualified pipeline, researching targeted accounts, crafting strategies to connect with high-level contacts, and developing account-based content. You should have 3+ years of work experience, excellent communication skills, and prior exposure to tools like LinkedIn Sales Navigator and CRMs. This is a full-time, on-site opportunity located in Bengaluru, Karnataka, India.

About the role

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Roles and Responsibilities
  • Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
  • Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
  • Work closely with the Marketing team in terms of developing account-based content and collaterals
  • Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
  • Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
  • Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
  • Qualify and develop outbound leads across the business lines through strong communication and discovery
  • Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
  • Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns
Experience and Qualifications
  • 3+ years of work experience in any customer-facing prospecting role
  • Experience in SAAS, IT companies preferred
  • Clear, concise, and effective written and oral communication skills
  • Empathy towards customers and understanding their needs
  • Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers
  • Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai, Outreach.io etc.
  • Proven track record of consistency in achieving targets
Set alert for similar jobsAnalyst - Account Based Marketing role in Bengaluru, India
Plum Logo

Company

Plum

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

3-7 Years

Category

Data & Analytics

Locations

Bengaluru, Karnataka, India

Qualification

Bachelor

Applicants

Be an early applicant

Related Jobs

Zoho Logo

Digital Marketing Analyst

Zoho

Bengaluru, Karnataka, India

Posted: 4 days ago

Digital Marketing Analyst position at Zoho, Bengaluru, Karnataka, India. Manage Google Adwords and SEM campaigns, develop metrics, analyze web analytics data, integrate SEO and social media, optimize campaigns, and create reports.

Societe Generale Logo

Senior Analyst

Societe Generale

Bengaluru, Karnataka, India

Posted: a year ago

Record keeping Is responsible for the recording of all operations in the accounting system GP3 including PERES functionalities, including the number of shares issued after receiving the operations from the Transfer Agent and any related equalization; the portfolio by integrating sell and purchase orders; the accruals in relation to income and expenses; the Cash accounts by integrating operations received from the counterparties; calculation of waterfall and carried interests Reporting and periodic duties  Initiates the periodic valuations process and generates the reporting, both regulatory (BCL and CSSF) and client specific (KPI, KRI, activity reports) Drives the closing of accounts with the auditors and the production of financial statements Collect, log and process various third party invoices   Exp:  3 + years of Experience in Private Equity Skills:  Fund Accounting, Private Equity funds, Alternate Investment Services, NAV, Hedge Fund, Operations, Accounting Detailed Job description: Net Asset Value production and control Initiates the process of accounting and NAV calculation Ensures the reconciliation is made between Asset Management and Accounting counterparts, transfer agents and depositary banks Proceeds to calculate the NAV following all relevant procedures and checklists Seeks for the NAV validation with the client Production of P&L and balances sheets Graduated from an accounting school                      Strong accounting background, (covering LuxGAAP and Lux. PCN - Added advantage) Good knowledge of the particularities of the alternative Investment industry Good command of Microsoft Office, especially Excel and vba(Added advantage) Added advantages: Good knowledge of Luxembourg legal environment and regulations (BCL, CSSF, LuxGAAP) Good knowledge of IFRS, INREV and LIPEA reporting Good knowledge of DUCO and Accurate reconciliation tool