Responsibilities

• Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support sales pipeline and revenue goals
• Develop and execute demand generation marketing programs – in person and virtual events, webinars, in-person and virtual experiences, integrated campaigns and roadshows
• Coordinate all aspects of select tradeshows/networking events their sales team attend and exhibit
• Research and suggest appropriate trade and networking organizations for the region 
• Forecast and measure impact of programs on sales cycles
• Analyze program results and optimize as needed
• Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
• Maintain ongoing communications with the regional sales leaders, field marketing peers and corporate headquarters
• Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs

Qualifications

• Bachelor’s degree, emphasis in marketing preferred
• Fluent in English and French or German (preferred)
• A minimum of 7 years software/technology field marketing experience
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
• Experience in an EMEA marketing role supporting multiple countries and markets
• Knowledge of Marketo or HubSpot, Salesforce and other MarTech is preferred
• Strong demand generation experience building multi-touch, integrated campaigns
• Excellent strategic thinking skills with ability to make data-driven decisions
• Ability to be creative, efficient and productive with minimal supervision or guidance
• Excellent interpersonal, presentation and communication skills (both verbal & written)
• Ability to travel up to 30%